A brand that looks right in thread, ink and on the wall

A new logo or a refresh of an existing one is where most branding projects start. We design with practical rules that make life easier later:

• Clear shapes and readable lettering that survive small sizes, such as a left-chest logo or cap side
• A one-colour version for tone-on-tone embroidery, engraving and single-colour print
• Horizontal and stacked layouts for different spaces, from shirt chests to shopfront fascias
• A limited, defined colour palette that can be matched in thread, ink and vinyl

You receive the final files in vector and image formats ready for embroidery, print and signage. See graphic design for wider layout work.

Beyond the logo, a usable identity includes colours with Pantone and CMYK references, typefaces, logo spacing rules and examples of correct use. We can quote on a concise brand guide that your team and suppliers can actually follow, rather than a thick manual nobody opens.

For uniforms, this includes thread colour references and approved placements, so every reorder of corporate clothing matches the last one.

Once the identity is set, we help you roll it out across the items that put it in front of people:

• Uniforms and workwear through logo embroidery and garment printing
• Stationery and marketing print through our printing service
• Promotional products for clients and events
• Signage and displays for your premises and exhibitions

Planning these together avoids the common problem of each supplier redrawing the logo slightly differently.

We start with a short briefing: what your business does, who it serves, what you like and dislike, and where the brand will appear most. Concepts follow, then refinement rounds as agreed on the quote, and finally the file package and optional guide.

Design work is quoted upfront with the number of concepts and revision rounds stated, so there are no surprises. Timelines depend on the scope and how quickly feedback comes back, and we confirm them on the quote.

If your brand is established, we can still help: clean up a low-quality logo file, create an embroidery-friendly version, or build a simple guide for consistent reordering. Send your current logo and any guidelines with your enquiry, and tell us which items you need branded first.